lot numbers, expiration date, names, and other product-specific and marketing information

There are all kinds of variable data you can put on labels, including lot numbers, expiration date, names, and other product-specific and marketing information that can be helpful to both your staff and the customer. Pre-printed labels from an outside printer, however, don’t allow you to change this information based on your customer’s requirements. This means that you have to order more rolls of pre-printed labels, which will be both expensive and wasteful.

Variable Data On-demand Printing

Not only will on-demand printing allow you to add more variable data, it will also enable you to make adjustments on the fly. So, if some variations of the same product need different information, you can customize the variable data label instantly, rather than waiting for a new batch to arrive from the printer.

In the end, on-demand printing gives you so many more variable data options on what kind of data you can put on your labels, and it will make your operations run so much more smoothly as a result.